About Courtroom Storytelling and Legal Branding

What we cover

Courtroom Storytelling and Legal Branding covers the messaging side of running a defense practice: what clients expect after years of watching courtroom films, how a firm can state a clear point of view, how to write client-first pages and attorney bios, and how to keep a consistent look and voice across a website, Google profile and directories.

How these guides are researched

We work from primary sources: the ABA Model Rules and formal opinions on advertising and confidentiality, state bar advertising guidance and Google’s documentation. Films are discussed by title and in general terms, never reproduced. We add what we see building real defense firm websites, without naming clients, and we don’t publish statistics we can’t source.

Who publishes this guide

This guide is written and published by SBD Marketing, a marketing company based in the San Francisco Bay Area that works only with criminal defense law firms across the United States. SBD Marketing builds websites, runs SEO and works on AI search visibility for defense firms, and takes on one firm per city.

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